Consumers abandon almost 70% of their online shopping carts, so it’s important to do what you can to push them to the finish line. Quivers is pleased to lend a hand with the introduction of Cart Abandonment Reminders — the latest addition to our Omnichannel Toolkit.
Why are so many shoppers abandoning their carts? Well, partly because there are so many distractions and other options out there.
The best quick fix to reduce abandoned carts is Quivers’ Cart Abandonment Reminders. These reminder emails are fully customizable and ensure that consumers are able pick up their shopping journey exactly where they left it. Using Quivers’ Cart Abandonment Reminders could significantly boost sales — employing this type of messaging has been shown to increase conversions by as much as 18%.
But of course, that’s not all you can do to save your consumers from abandoning cart. Let’s have a bit of a heart to heart: Brands need to build a deeper personal connection between themselves and consumers. Regardless of the economic climate, 86% of consumers who have an “emotional connection” with a brand are more likely to continue buying from them.
No Love Lost
As brands and retailers begin to recognize the importance of getting more personal, it might feel like the dating world is heading in the opposite direction. While some flattering photos and a snappy bio might be all you need to win on dating apps, at Quivers, we prefer to make deeper connections.
That’s why one of our favorite activities is matchmaking between brands, retailers and consumers. Our customer-focused omnichannel solutions help specialty brands leverage local retailers for fulfillment and add a more personal touch to commerce.
The “Date Doctor” of Commerce
Cart abandonment: For whatever reason, some of your consumers are in love with your products but slip away before you can seal the deal. Let’s call them the ones who got away.
With shoppers abandoning almost 70% of carts, you’ve got to accept that sometimes it’s just not meant to be. However, that doesn’t mean there’s no room for improvement. Take it from us: We’re always working on ourselves to bring you the very best of omnichannel, which is why we continue to release new features like Cart Abandonment Reminders.
We want to help you: Consider us your personal commerce Hitch or dating coach, someone who can help you find mutually beneficial relationships with consumers. One thing we can advise you on is what consumers might call their checkout “red flags.”
How Quivers Helps You Avoid Checkout Red Flags
It’s Complicated
Over 17% of consumers abandon their cart because the checkout process is too long or complicated.
We all know that hearing “it’s complicated” is never a good sign. Thankfully, with Quivers, there’s never any risk of being on the receiving end of those fateful words. HoverCart — our world-class online shopping cart — functions as a simple overlay, meaning it can coexist with your existing plugins without slowing your webpage down.
HoverCart makes putting yourself on the market far simpler than deciding on 6 pictures and a bio. With just a simple line of code and a lightweight “Add to Cart” button, you can make product pages shoppable. HoverCart not only significantly increases conversions, but also reduces cart abandonment by as much as 30%.
Commitment-Free Shopping
Some consumers just don’t like to be tied down, which is why 24% abandon their cart when a site forces them to create an account before checking out.
The good news? With the introduction of Quivers’ One Touch Checkout, commitment issues are a thing of the past. This streamlined solution simplifies the checkout process and gives consumers the freedom to complete an order as they please.
Checking Out Your Delivery Options
Sometimes a consumer might think you’re the real deal until your delivery options leave them feeling catfished.
If your shipping costs are too high, 48% of shoppers will ghost you. And if delivery is too slow, 22% will unmatch. In fact, if you’re not offering the exact type of delivery your consumers are looking for, 50% will abandon their carts and 60% of these shoppers will fall into the arms of a competitor.
Don’t worry, Quivers can help. By leveraging retailers for fulfillment, Quivers guarantees that your products are closer to consumers — which means you’ll be able to offer faster and cheaper delivery than ever before.
Split the Bill?
Payment… something that can be just as awkward in commerce as on a first date. Nine percent of consumers abandon their cart because they aren’t satisfied with payment options, and 18% take a hike because they don’t trust a site with their credit card information.
Once again, Quivers is your perfect wingman. With Quivers Pay, you can offer PayPal, Google Pay™ and Apple Pay® payment processing, and accept payments anywhere, in all major currencies, without requiring a local presence.
Some consumers prefer to take things slow. For them, we have Quivers Pay Later — a first-class BNPL option that lets shoppers pay in manageable interest-free installments.
The Ones Who Got Away
Despite your best efforts to make yourself an attractive option for consumers, it’s inevitable that some will slip away. But don’t worry, that’s what Quivers’ Cart Abandonment Reminders are for. Like a well-timed text, these notifications help remind consumers that they’re about to miss out on something great.
Quivers’ Cart Abandonment Reminders couldn’t be simpler. Once you turn them on, two email reminders will be sent automatically to shoppers who have added items to their online shopping cart but haven’t completed the purchase.
Even if the consumer’s session has expired, or they’re receiving the reminder on a different device, they'll still be able to resume shopping with their cart exactly as they left it.
In today's fast-paced world, keeping consumers engaged is crucial, and using timed reminders can significantly increase conversion rates. Brands that employ cart abandonment messaging experience an 18% increase in sales conversion and a 9.5% click rate on these emails.
Quivers’ Cart Abandonment Reminders are available exclusively for HoverCart customers. To see why so many specialist brands are swiping right on Quivers, make it a date and request a demo today.
