From Click to Collect: Why 54% of Your Customers Want BOPIS

(and How to Give it to Them Without the Tech Headache)

The modern consumer’s journey is no longer a straight line - it's a multi-channel experience where the digital and physical worlds collide. Today, nearly 75% of consumers use multiple channels during their shopping journey. For specialty brands, this shift in behavior has created a new gold standard for convenience: Buy Online, Pickup In-store (BOPIS)

Recent data shows that 54% of consumers are more likely to purchase from a business that offers BOPIS. If your brand isn’t offering this, you aren’t just missing a trend - you’re losing sales to competitors who prioritize local fulfilment.

Why BOPIS is the “Secret Weapon” for Conversion

The popularity of omnichannel strategies like BOPIS isn’t just about following a fad, it's about meeting permanent consumer expectations.

• Speciality and Certainty: Consumers expect fast, reliable delivery at low costs. BOPIS removes the “last mile” waiting game and shipping fees.
• Higher lifetime Value: Omnichannel shoppers have a 3-% higher lifetime value than those who shop via only one channel.
• Increased spending: These shoppers make purchases 70% more often and spend roughly 34% more than exclusive in-store shoppers.
• Foot traffic & Upselling: By driving digital shoppers into physical locations, brands can increase foot traffic and allow retailers to offer expert in-store experiences.

The "Ownership Gap": Why Traditional DTC Stalls at the Storefront

The value of BOPIS is clear, but implementation is blocked by a structural reality: specialty brands don't own the real estate. Without an orchestration layer, turning independent retailers into a fulfillment network presents three massive hurdles:

• The Governance Gap: Since you don’t own the store, you lack a "system of record" to mandate how orders are claimed and processed. Coordination becomes a manual nightmare that won't scale.
  
  
• The Shadow Inventory Problem: If you don't own the shelves, you're flying blind. Products sit in-store but remain digitally invisible to your website, leading to missed sales and "inventory distortion".
  
  
• The Fulfillment Friction: Moving from B2B bulk shipments to individual consumer pickups requires complex routing logic. Without automation, you risk a fragmented experience that erodes consumer trust.

Achieving Omnichannel Excellence Without the Stress

For specialty brands to thrive, they need a way to bridge the gap between their online storefront and offline retail network without a total operational overhaul.

This is where the Quivers Omnichannel toolkit changes the game. Instead of building complex custom integrations, Quivers provides a market-ready solution that:

• Syncs Inventory in Real-Time: Our POS Inventory Sync integrates with major systems like Shopify, Lightspeed, and QuickBooks to ensure your “Endless Aisle” is always accurate.
• Unified Checkout: Quivers integrates directly with platforms like Shopify and BigCommerce to surface local fulfillment options at the moment of purchase. For brands without an existing ecommerce platform, our fully customizable HoverCart makes it just as seamless - keeping every shopper on your site from start to finish.
• Eliminates Channel Conflict: By activating your retail network for fulfillment, you strengthen retailer relationships rather than competing with them.

Providing a seamless experience is no longer optional; it is essential for business success. Brands that adopt these strategies see a 20% boost in total revenue.

Request a demo with Quivers today and receive 3 months FREE when you sign up today.