How Omnichannel Fulfillment Boosts Sales & Slashes Costs

What is Omnichannel Fulfillment (and Why Should You Care)?

Omnichannel fulfillment is more than just a buzzword - it’s becoming the backbone of modern retail. It allows customers to move seamlessly across online stores, physical locations, or a combination of both. Whether it’s through home delivery, Buy Online, Pick Up In-Store (BOPIS), White Glove Delivery, or Ship-to-Store, omnichannel fulfillment gives consumers complete flexibility to shop and receive their orders however they prefer.

This not only improves the shopping experience but also boosts sales, optimizes inventory, and reduces fulfillment costs. In fact, a PwC report found that 73% of consumers say a great experience is crucial for brand loyalty.

The Business Case for Omnichannel Fulfillment

1. Meeting Consumer Expectations

Today’s consumers expect speed, flexibility, and choice. BOPIS, Ship-from-Store, and Ship-to-Store fulfillment models let customers pick how and when they receive their purchases, leading to higher conversion rates and stronger brand loyalty.

🛒 Case Study: A Harvard Business Review study found that 85% of shoppers who pick up online orders in-store have made an unplanned purchases while there - an added sales boost to keep your retailers happy.

2. Expanding Reach Without Additional Overhead

Omnichannel fulfillment allows brands to extend their reach without building more warehouses or hiring more staff. By tapping into retail partner inventory, brands can offer broader product availability while reducing delivery times and costs.

🚀 Bonus: Local fulfillment through retail stores reduces costly long-distance shipping - good for the bottom line and the environment.

3. Reducing Shipping and Fulfillment Costs

Traditional fulfillment models rely on centralized warehouses - this can result in longer delivery times and higher costs. Omnichannel fulfillment flips the script by using local retail locations to fulfill orders, leading to lower last-mile delivery expenses and faster shipping times.

📦 Example: Last mile delivery accounts for a significant portion of total costs, in many cases up to 53%. Brands using local fulfillment options can benefit from huge cost reductions. 

4. Smarter Inventory Management (Goodbye, Stockouts!)

Managing inventory across multiple channels can be a headache, but omnichannel fulfillment provides real-time stock visibility to optimize inventory across locations. This reduces markdowns, prevents stockouts, and increases profitability.

🔄 Example: A recent IHL study found that the global cost of inventory distortion is over $1 trillion annually. Brands that implement global inventory tracking see fewer lost sales and a more seamless shopping experience for customers.

5. Streamlined Returns (Because Returns Happen, But They Don’t Have to Hurt)

Returns are inevitable, but omnichannel fulfillment makes them easier and less expensive. Offering in-store returns for online purchases helps reduce shipping costs, encourages exchanges over refunds, and improves customer satisfaction.

📉 Why It Matters: Exchanges keep revenue flowing, while refunds take money out of your business. Smart retailers turn returns into opportunities for customer retention.

6. Avoiding Tariffs and Import Fees with Localized Fulfillment

For brands selling internationally, tariffs and cross-border shipping fees can drive up costs and cause delays. Omnichannel fulfillment helps by enabling local fulfillment through retail partners, reducing the need for international shipping and avoiding costly import duties.

Instead of shipping from a centralized warehouse, brands can route orders to in-market retailers or fulfillment centers, lowering costs and speeding up delivery. 

Example: One global brand cut international shipping costs by 40% using this strategy while also reducing compliance issues and transit times.

The Quivers Solution: Powering Omnichannel Success

Quivers makes omnichannel fulfillment effortless by providing brands with tools to connect their eCommerce platforms with retail partner inventory, offering customers the flexibility they expect. 

Here’s how:

🚀 Seamless eCommerce-to-retail inventory connections
📦 Flexible fulfillment options like Ship-from-Store & BOPIS
📊 Real-time stock visibility for smarter decision-making

Success Story: BANDED, a leading Hunting brand, leveraged Quivers to revolutionize their fulfillment strategy. The results?

✅ 35% revenue growth
✅ 55% increase in wholesale orders
✅ Doubled average order volume year-over-year

By partnering with Quivers, BANDED improved fulfillment efficiency, met customer demand faster, and created a seamless shopping experience that drives long-term loyalty.

Omnichannel: Not New, But More Essential Than Ever

Omnichannel fulfillment isn’t new - it’s been reshaping retail for years. But as consumer expectations evolve, it’s no longer optional—it’s becoming essential in retail  Brands that embrace omnichannel now will stay ahead, ensuring greater sales, happier customers, and more efficient operations. Ready to optimize your fulfillment strategy?

👉 Request a Demo to see how Quivers can help you master omnichannel fulfillment today!