Ship to Store for BigCommerce: Now Live
Your site captures the buyers who are happy to finish online. For a specialty brand, that's one slice of the demand you paid to create. Here's where the rest goes, and how to get it back.
A customer lands on your product page. They've done the research. They want it.
Then they hit a wall you can't see.
Maybe they want to try it first. Or have it built right. Or get it mounted and dialed in by someone who's done it a thousand times. For some products, they're legally required to pick it up in person. And your checkout offers them exactly one way to finish: a box, shipped to their door.
So they leave. Not because they didn't want the product. Because your site couldn't complete the purchase the way they needed to make it.
That gap is now closable. Ship to Store for BigCommerce, powered by Quivers, is live today. Your authorized dealers become pickup points for your full catalog, no dealer stock required. The buyer picks the dealer they want to use, you ship the product there, and the sale completes on your site, in your funnel, under your brand.
The website was never the whole sale
For a lot of specialty categories, the site is one stop on the way to the purchase, not the purchase itself.
The buyer still wants the fitting. The install. The hands-on check. The person behind the counter who answers the question before they commit. Your storefront created the demand. But the sale was always going to run through a physical step, and a shipping label can't deliver that step.
Standard buy online, pickup in-store got partway there. But it only worked when the local dealer happened to have the exact product on the shelf. Most don't stock your full catalog. So the shopper picked their local dealer, found the item unavailable, and hit the same dead end: ship it to the house, or lose the order.
Pickup solved the format. It didn't solve the stock.
Ship to Store removes the stock requirement entirely. Any authorized dealer becomes a valid pickup point, whether or not they had a single unit on hand when the order came in. The physical step the buyer needed becomes a checkout option instead of a reason to abandon.
What that gap actually costs
The buyers leaving at that last step aren't low-intent. They came through your acquisition spend: paid search, paid social, the email, the content, the brand. When the sale can't close on your site, that spend doesn't come back.
About 77% of shoppers who choose pickup do it specifically to see or try the product before taking it home. These aren't browsers hedging their bets. They're buyers who want the thing, want it locally, and want to lay hands on it first. You're not losing them to a better competitor. You're losing them to a checkout that only speaks one language.
Then there's the basket. Shoppers who come in to collect an order tend to buy more while they're there. Around 85% make an additional purchase at collection. Average order value climbs at the moment of handoff, in the room where it's hardest to replicate online.
"The brands we work with didn't need more DTC tools - they needed their entire commercial footprint to work as one. Specialty retail has always been a high-touch, multi-touchpoint journey, and the technology is finally catching up to that reality. Ship to Store is a concrete step in that direction"
— Brad Stevenson, VP of Revenue, Quivers
Why this is a revenue line, not a logistics one
Closing this gap doesn't require more acquisition spend. It raises the return on what you've already spent. More of your high-intent traffic converts. Each acquisition dollar works harder without adding to the budget.
The customer stays yours. First-party data, next-purchase path, lifetime value, instead of handing the relationship to a marketplace or a reseller who finished the sale you started.
And the dealer relationship strengthens rather than competes. The sale completes through your site and your authorized network. The dealer earns the order. You keep the customer. Both sides come out ahead, which is the only version of this that holds up over time.
Coercion does not scale. Mutual upside does.
What the brand sees
Every completed order feeds back. Which dealers move your product fastest, which markets have more demand than your current coverage can serve, and where to place the next stocking conversation. Sell-through by dealer and region, sharp enough to make the next sell-in something better than a guess.
Available now for BigCommerce brands
Your existing authorized dealer network becomes the fulfillment layer. No new warehouses. No heavy lift to launch.
If your funnel is losing high-intent buyers at the last step, that's the gap to close first.
