The Biggest Opportunity and The Biggest Risk
Black Friday isn’t just another sales event. It’s the retail world’s pressure cooker event. Think billions in revenue compressed into a single weekend, with customer expectations at an all-time high.
For brands, it’s a chance to shine. But it’s also where cracks in your operations can become chasms.
Black Friday by the Numbers (2024)
According to Demandsage, the last Black Friday Sale saw:
- $10.8 billion in online sales in the US alone, a record-breaking 10.2% increase from 2023.
- $74.4 billion spent globally in just 24 hours, up 5% year-over-year.
- 87.3 million people shopped online, while 81.7 million hit physical stores on Black Friday.
And Black Friday Statistics tells us that between 10 a.m. and 2 p.m., online shoppers were spending an average of $11.3 million per minute.
These figures make it clear: Black Friday isn’t just busy, it’s a high-stakes sprint. The sheer volume of transactions, combined with razor-thin margins for error, means brands must be operationally flawless. It’s not just about selling more; it’s about selling smarter, faster, and without friction.
One wrong move, a stockout, a delayed delivery, an oversold item, and you’re not merely losing a sale. You’re losing trust. And in the holiday season, trust is everything.
That’s why the smartest brands don’t just prepare for Black Friday. They prepare to win it. And they do it with Quivers.
The Pain Points That Derail Black Friday
Black Friday chaos doesn’t start with the consumer. It starts behind the scenes, in disconnected systems, misaligned channels, and outdated forecasting.
Here’s what goes wrong:
Overselling
Your ecommerce site promises inventory that’s already gone. Customers click “buy” and get a cancellation email instead. Imagine a shopper snagging a pair of trending sneakers at 10 a.m., only to be told hours later that the order can’t be fulfilled. Multiply that scenario across hundreds of transactions, and you’ve turned excitement into frustration.
Stockouts
Popular products vanish early, while others sit untouched in the wrong location. That trending sneaker your customer couldn’t get online? It might still be sitting in a local retailer’s backroom, unsold and unseen. Not only are sales lost, but customer goodwill evaporates when their must-have gift is suddenly unavailable.
Customer frustration
Missed deliveries, delayed shipments, and poor communication lead to bad reviews and lost loyalty. A single bad experience during Black Friday can push a consumer toward a competitor permanently.
Retailer conflict
When brands prioritize online sales without involving retail partners, relationships suffer, and so does fulfillment. Retailers who feel sidelined are less likely to promote your products during the season that matters most.
These aren’t minor hiccups. They’re reputation risks. And they’re avoidable.
How Quivers Eliminates the Chaos
Quivers is built for moments like this, when demand surges, expectations spike, and precision matters most.
Here’s how it helps:
Distributed Order Management
Quivers connects your ecommerce orders to local retailers for fulfilment, whether it’s same-day delivery, in-store pickup, or ship-from-store. That means faster delivery, lower shipping costs, and fewer missed opportunities.
Unified Inventory
No more guessing. Quivers gives you a single source of truth across DTC and wholesale channels, so you know exactly what’s available, where it’s sitting, and how to move it.
Real-Time Retailer Data
Forecasting isn’t about looking back, it’s about seeing what’s happening now. Quivers gives you live sell-through insights so you can adjust promotions, reallocate inventory, and respond to demand in real time.
Retailer Enablement
Your retail partners aren’t just fulfillment centers, they’re sales drivers. Quivers equips them with training, incentives, and performance insights to help them sell more and stay engaged.
The Payoff: Win Black Friday, Win the Season
With Quivers, Black Friday becomes less of a gamble and more of a growth strategy. Instead of hoping systems hold under pressure, you can count on processes that are built for scale. The difference shows up in every part of your business:
Maximize revenue without overselling or stockouts
By aligning supply with real-time demand, Quivers ensures that every order placed is an order fulfilled. No cancellations, no wasted demand, no frustrated consumers.
Deliver on promises with fast, accurate fulfillment
Orders flow to the best-positioned retailer, meaning consumers get their products sooner, shipping costs stay lower, and delivery delays are avoided even at peak volume.
Build loyalty through smooth customer experiences
A Black Friday purchase is often the start of a long-term relationship. When fulfillment is flawless, consumers don’t just shop once, they return again and recommend your brand.
Strengthen retailer relationships with shared wins and smarter collaboration
Retailers benefit alongside you, capturing more sales and staying engaged in future promotions. That trust pays off well beyond the holidays.
And the impact doesn’t end on Cyber Monday. A successful Black Friday sets the tone for the entire holiday season, and builds momentum into the new year.
Ready to Plan Without Panic?
Black Friday doesn’t have to be chaotic. With the right systems in place, it becomes a launchpad, not a liability.
Quivers helps you prepare, perform, and grow. From unified inventory to retailer-powered fulfillment, it’s the platform that turns peak-season pressure into long-term potential.
Explore Quivers today or book a demo to see how your brand can win Black Friday, without the chaos.
