How to Sell Your Entire Product Line - Not Just What’s in Your Warehouse

Your marketing is strong. Your brand is recognizable. And your products? Top-tier.

But if your full product line isn’t consistently available online, you’re leaving sales - and consumer satisfaction - on the table.

When your ecommerce channel relies solely on what’s available in your central warehouse, you limit your ability to serve consumers - especially when items are out of stock, seasonally distributed, or require complex fulfillment. The result? Lost sales, missed opportunities, and frustrated consumers.

What if you could sell every product in your catalog - even if it’s not sitting in your warehouse? That’s where leveraging in-market inventory and adopting Distributed Order Management (DOM) comes into play and where Quivers helps bridge the gap.

Your Retailers Are Sitting on Hidden Inventory

If you're working with a network of dealers, stores, or fulfillment partners, chances are they have products in stock that your warehouse doesn't. That means:

• Consumers may be looking for products that already exist somewhere in your network
• Those products are sitting unsold simply because your ecommerce site can’t access or display them
• You’re losing sales you could’ve captured if those items were visible and available to ship

In other words: the stock exists, just not where your ecommerce site can see it.

Retailers are already holding inventory, positioned closer to end consumers, and often better equipped to handle specialized delivery or setup. Why not bring that inventory into your ecommerce experience?

Enter Distributed Order Management (DOM)

Distributed Order Management is the strategy and technology that lets brands route orders intelligently across multiple fulfillment points - not just their own warehouse. With DOM, you can:

• List every product in your catalog, regardless of where it lives
• Route orders dynamically to stores, dealers, or partners who can fulfill them
• Increase sell-through by turning your entire network into fulfillment nodes
• Meet consumer expectations for delivery speed, product availability, and even installation

Think of DOM as the engine that powers a more flexible, scalable, and resilient fulfillment strategy.

Some redirect consumers off your site - undermining your ability to build and own your online sales channel. Others lack support for complex or bulky product fulfillment.

The result? A missed opportunity to turn your retail network into a powerful extension of your ecommerce experience.

How Quivers Makes DOM Work for Brands

Quivers is built specifically to help brands tap into their entire product ecosystem - including dealers, distributors, and retail partners - to fulfill orders directly through ecommerce. Here's how we help:

1. Retail Inventory Integration

Quivers connects your eCommerce platform with your retail partners' inventory systems, allowing products to remain available online - even when your central stock runs out.

2. Smart Order Routing

Orders are dynamically routed to the best fulfillment source based on availability, location, and service options, helping you reduce delivery times and costs. In fact, last-mile delivery often accounts for up to 53% of total shipping costs, so routing orders to the most efficient location makes a big impact.

3. Support for Complex Fulfillment

Need to ship a bulky item, offer white-glove delivery, or coordinate product setup? The market for white-glove, in-home service is projected to reach $112.4 billion by 2030, it’s what consumers want and expect! Quivers makes that seamless by assigning fulfillment to partners equipped for the job.

4. Retailer Engagement Tools

Quivers isn’t just about logistics. We equip retail staff with product training and incentivization tools so they become active advocates of your brand -  boosting both exposure and performance.

The Difference a Distributed Approach Makes

Here’s how selling through centralized fulfillment compares to a Quivers-powered, distributed model:

The Bottom Line

You’ve already invested in your brand, your products, and your retail network. Now it’s time to unify them.
Quivers helps you go beyond self-fulfillment and take advantage of the stock, service, and reach you already have in-market. It’s distributed order management made practical, scalable, and retail-friendly.

Ready to unlock your full product potential? Request a demo of Quivers today.