Cyber Five 2025 is shaping up to be one of the most competitive e-commerce periods in years.
U.S. consumers are projected to spend $41.4 billion online over the five-day stretch from Thanksgiving through Cyber Monday. Yet despite that headline growth, year-over-year gains are expected to slow to just +5.6% a clear signal that brands won’t be able to rely on traffic alone. The winners will be those who convert smarter, fulfill faster and create seamless collaboration between e-commerce and retail.
With 57%+ of Cyber Five purchases now happening on mobile, speed and visibility are everything. Disconnected or delayed inventory will lose sales to brands that deliver faster, more locally and without stockouts.
For brands that depend on retail partners to sell and ship their products, winning this season means uniting every part of the commerce chain - from online checkout to in-store fulfillment and frontline engagement.
That’s where Quivers comes in.
Quivers gives brands the visibility, agility, and retail-ready advantage they need to compete. Unlike marketplaces or redirect tools, it’s a retail-activated fulfillment engine built to convert traffic into sell-through by empowering your retail network.
The way U.S. shoppers buy during Cyber Five has changed.
This year, 46% of consumers plan to make purchases during the five-day shopping window, and they expect immediacy at every step. They’re browsing and buying from their phones, comparing delivery times and abandoning carts the moment expectations aren’t met.
In fact, 69% of online carts are abandoned due to stockouts or unclear availability (Baymard Institute). When customers see “out of stock” or “deliver in 10 days,” they simply move on.
With Quivers, brands can avoid that costly disconnect.
By connecting DTC and retail inventory in real time, Quivers ensures every product listed online reflects true availability, whether it’s in a brand warehouse or a local retailer’s store. This enables localized fulfillment options like Ship-from-Store and Buy Online, Pickup In-Store (BOPIS).
These options meet today’s consumer expectations for speed and convenience while driving more sales through retail partners.
Cyber Five success isn’t about doing everything.
It’s about doing the right things quickly, consistently, and in sync with your retail network. Here are the five moves top-performing brands are making:
Every one of these strategies can be powered through Quivers’ retail-activated fulfillment engine. It’s been purpose-built to align ecommerce with retail systems, route orders intelligently, and accelerate delivery during high-volume periods.
The brands that thrive during Cyber Five don’t just prepare for demand. They plan for precision. Quivers is purpose-built for high-volume, retail-driven events, helping brands fulfill smarter and collaborate better.
Here’s how:
The results speak for themselves.
One leading winter sports brand saw $3.8 million in in-store sales in just 90 days through Quivers’ employee rewards program, achieving a 75X ROI and 86% engagement from participating staff. That’s the power of retail activation paired with smart fulfillment.
This Cyber Five, margin control and fulfillment speed will separate the winners from the rest. Here’s how to make sure your brand, and your retail partners, are ready:
The takeaway: Cyber Five isn’t just an ecommerce moment. It’s a unified commerce moment.
Brands that align their online and retail operations will not only meet demand but capture it faster, smarter, and more profitably.
Ready to get your retail network Cyber Five–ready? Let’s make sure every order flows smoother this season.