It’s peak season. You’ve got product on shelves. It’s merchandised, priced right, and supported by trained staff.
And it’s just… sitting there.
Sales are flat. The retailer’s frustrated. Your team’s pointing fingers.
Cue the excuses:
“Low traffic.”
“Bad timing.”
“Wrong promo.”
Let’s cut through the noise.
The real problem? The product never should’ve been there in the first place.
Too many retailers are buying based on last year’s trends. Too many brands are producing based on retailer orders, not consumer behavior. It’s like flying a 747 using a map from 2003 and hoping for a smooth landing.
This disconnect is what causes stagnant shelves, endless markdowns, and eroding margins. It’s why your team is reactive instead of strategic. Why inventory gets written off instead of turned.
And it’s entirely avoidable.
The fix isn’t another fire drill sales event. It’s not a clever bundle strategy. It’s data.
Specifically: sell-through and demand data. Together, these two forces form the blueprint for a fully-aligned retail and brand engine.
Let’s start with the brand side.
You don’t need more orders. You need to know what’s actually selling.
Sell-through data shows what left the retailer’s shelf, not just what got invoiced. It tells you what consumers are buying in real life, not what someone thought might sell in a category review last March.
This is how you build the right products, in the right volumes, at the right time. No more flooding warehouses with poor sellers. No more scrambling to replenish the one SKU you under-forecasted. No more building your entire supply chain around hope.
Sell-through is the truth serum every product team needs. Without it, you’re manufacturing blind.
Retailers don’t need to guess what consumers want; they need visibility into what consumers are already showing interest in.
Demand data captures the behavior that happens before the sale: product page views, cart adds, search terms, location-based interest. It shows what’s trending in a region, what’s under pressure, and where missed sales are likely happening.
Stocking decisions made with demand data are proactive. They reflect real-time market signals. And when retailers align with demand, they reduce returns, avoid overstock, and turn faster.
Here’s the magic: when brands and retailers both work off real-time data, you get precision. You get velocity. You get mutual growth.
It’s no longer a tug-of-war between DTC and wholesale. It’s a coordinated effort.
Fewer markdowns. Tighter turns. Higher margins.
That’s not luck. That’s a system working exactly how it should.
Here’s how we make it happen.
Because retailers use Quivers to fulfill online orders, they connect their POS systems. That connection doesn’t just power fulfillment, it unlocks real-time sell-through data.
That means brands know what’s selling: not what was shipped, but what was bought.
And we take it further: that data is placed directly in the hands of your field reps and sales teams. So when they walk into a retail meeting, they’re not armed with brochures. They’re armed with sell-through heatmaps, regional demand trends, and precise reorder guidance.
Suddenly, sales reps become strategic advisors. They’re not pitching… they’re helping retailers make better decisions.
And those retailers? They’re no longer ordering based on instinct or spreadsheets from last season. They’re buying based on real consumer behavior, mapped to actual product performance.
That’s not just better sales. That’s operational alignment at scale.
If your team is still relying on “what worked last year,” you’re already behind.
The brands winning today are the ones that treat sell-through like gospel. The retailers succeeding today are the ones who read demand data like a forecast.
And the companies scaling profitably in this market? They’re the ones using both together.
At Quivers, we don’t believe data replaces great people. We believe it amplifies them.
It turns sales reps into trusted advisors. It turns merchandisers into forecasters. It turns retailers into high-velocity channels, not inventory liabilities.
If your spreadsheet isn’t your best salesperson yet…