Blade Show 2025 was one for the books.
From conversations with high-end knife makers to hands-on demos of cutting-edge gear, one thing was clear: blade brands are delivering incredible products — but many are still struggling to bridge the gap between what they make and how their consumers find (and receive) it.
Here are the top five things we learned — and how blade brands can turn those insights into action.
1. Amazing Products Deserve Better Distribution
Challenge: Brands are investing heavily in product innovation, but not all that product is reaching the right customer fast enough.
What we heard:
“We’d finally sell online — if we could do it without hurting our dealers.” Blade Show Exhibitor
What this means:
It’s not just about having incredible products — it’s about making those products visible and accessible where customers want to buy. That’s where distributed order management (DOM) comes in.
With Quivers, you can launch online sales that put dealer inventory on your site from day one — bridging the gap between demand and delivery without channel conflict.
2. Retail Networks Are Powerful (But Often Underused)
Specialty brands have something big box brands envy: trusted retail partners in communities across the country. But most of the time, these stores aren’t part of the online sales equation.
At the show, we kept hearing:
“We want to support our retailers, but we don’t want to give up control of our brand.” Leading Blade Brand
With Quivers, you don’t have to choose. Our platform lets you:
- Make dealer shelves shoppable on your site
- Route online sales to priority partners
- Protect brand integrity and pricing
Blade Show proved that brands are ready for an online channel that enriches — not cannibalizes — their retail network.
3. Consumers Expect Options — and Speed
What we heard:
“We’ve got product sitting on dealer shelves — we just need to make it shoppable online.”
From high-end knives to niche gear, today’s customers expect Amazon-level flexibility: delivery, in-store pickup (BOPIS), real-time availability, and accurate timelines.
If your current setup can’t handle those expectations without friction… you’re not alone.
The good news? You don’t need to overhaul your entire tech stack. You just need a smarter way to connect your e-commerce site with your dealer network.
4. Premium Products Call for Premium Fulfillment
We saw a ton of premium, high-ticket products at Blade Show, and protecting that brand equity is critical.
The question many brands are asking:
“How do we grow our online business and keep the specialty feel that makes us different?”
At Quivers, that’s something we think about daily. Because with the right tech, you don’t have to choose between scale and specialty. You can have both.
5. Blade Show Proved This Industry Is Ready to Scale — Smartly
This wasn’t just a tradeshow — it was a pulse check. The energy was real: brands want to grow, but they want to grow with purpose — supporting retailers, protecting brand integrity, and delivering better consumer experiences.
That’s why we’re fired up. Quivers helps brands:
- Sell online without alienating retailers
- Move inventory through existing networks
- Stay in control of pricing and delivery
Blade Show 2025 proved it: the industry is ready to bridge the gap, and Quivers is the fastest path to that win-win.
Want to see how Quivers can work for your brand?
Let’s talk about how we can help your brand grow online, without sidelining your retailers.
Learn more about Quivers' Distributed Order Management Engine.
See you next year for Blade Show Atlanta 2026!
